Three Reasons Why Small Businesses Need To Focus on Graphic Design

November 18, 2018
, , , Print Designers

Many professional graphic designers may have experienced different scenarios in their career. Oftentimes, their work is underestimated in local business. In cases of an economic downturn, the graphic design and advertising team is often the first ones to be let go. In fact, only a few small businesses give importance to graphic design, but why?

Graphic Design in the Background

It is understandable that local business proprietors often operate on restricted budgets and yet they also want to have a stunning internet site, smart logo design, as well as engaging advertising and marketing strategy. But with all these requirements, they’re still not willing to pay professional rate to obtain them. Rather, they ask a worker without ample training– typically an administrative assistant that wears several hats– to attempt their hand at Do It Yourself layout or begin browsing the internet for “more affordable” choices. In either case, a business owner is most likely not going to be satisfied with the outcome.

However graphic designers understand that sharp, well-balanced visual layout could set a business apart from its competition whether it is a large company or a local business. The next time you find yourself speaking with a reluctant client, remember this list of factors why local business put more value on visual style:

Reasons Why Small Businesses Need Graphic Design

  1. First Impressions Last

Whether it’s a direct mail campaign or the logo design in an e-mail trademark, possible consumers will evaluate a company in a couple of seconds based upon visual appeal alone. Despite how great a service or product, with an inadequate layout, it’s not likely any prospective customer will read its direct mail piece or give time to read its e-mail. Always remember that you just have one chance to make a first impression, better make it last.

  1. Good Branding Makes A Company Unforgettable

Powerful graphic design supplies branding uniformity throughout every aesthetic, customer-centric element of a company. Professional graphic artists will certainly utilize specific shades, fonts, images, and also a state of mind for whatever they put their expertise into. By doing this, consumers have the exact same experience going to a firm’s website as they review its brochure. Consider it as a type of branding — it helps business be well-known as well as remarkable. One more thing, uniformity signifies professionalism and trust, and also expertise signifies dependability where everybody wins.

  1. Graphic Designs Are Perfect Story Tellers

It is necessary that individuals obtain a feeling for just what a service does even if they have never been aware of the business in the past. This is where graphic design comes in, thoughtful layout stimulates the best picture in consumers’ minds. The concept delivered for a childcare facility would be completely different from that of a law practice. That’s a significant difference; however, it applies in even more subtle aspects of your advertising also. The logos you see in different brands often tell the story of the company’s roots and how it began.

There is magic in images, colors, and texts. Graphic designers make sure that these elements blend together to form a meaningful message and that is brand awareness. Have you looked at your logo today? We’d like to help you make it more memorable.

Stop into our new location to discuss your graphic design needs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

Marketing

5 Ways To Improve Your Holiday Marketing

November 8, 2018
, , Marketing

MarketingThe holidays are just around the corner and that means we are about to face the busiest buying season throughout the year. This time of the year is a “make or break” for several companies, which also needs to have a strong showing in the fourth quarter. What campaigns and marketing initiatives have you launched to ensure a successful end of your for your company? If you want to have a successful holiday season, here are five important tips that you should know.

Begin Marketing Now

  1. Begin your North Myrtle Beach marketing efforts now so you can acquire early holiday business at a time when you still have little competition.

Traditional thinking believes that consumers start their holiday shopping after Thanksgiving. This may have been applicable a few years back, but things have changed following the online shopping revolution. According to research, online spending begins to increase as soon as early October and numerous large-scale retail chains are kick starting their sales well before Thanksgiving in order to compensate. One thing holds true here: consumers are all set to spend before the month of November. With countless companies still sticking to the old-fashioned way of thinking and waiting around for “Black Friday” to kick off their promotional campaigns, advertising early (offline and online) offers your company countless untapped opportunities.

Mail Early and Regularly

  1. Mail early and regularly so you can give your consumers all the chances they need to make a purchase.

While your rivals are waiting, you can begin marketing by sending out your mail now before the mail stream begins to be filled with your competitor’s marketing materials. Making sure that your clients get your mail early with the help of Unlimited Printing & Signs, you can send them similar materials multiple times over the coming months, which means they will have lots of time to make a purchase from your company. The typical mistake on this part is waiting around to see the performance of the first mailer or attempting to time its peak. Considering that the production, as well as delivery times, stretch throughout the busy holiday season, you will not have any time left to spare to respond. You need to plan accordingly and ensure your promotional campaigns are set in advance to make certain all your mailers are distributed.

Sell on the Internet

  1. Do not be afraid to take on aggressive marketing for your customers on the web.

It is common knowledge that online shopping has grown immensely these past few years and it is expected to continue to grow. About $175 billion was spent by online shoppers in 2007. In the year 2012, online shopping was projected to go beyond $335 billion, according to Forrester. In addition, online shoppers were less affected by the economic slowdown compared to general consumers. Considering the present economic climate, you should not disregard this money making channel. With amazing deals such a free shipping, low rates, or perhaps the value-added solutions like gift wrapping, transforming online sales is way easier during this season.

Boost Online Sales Through Direct Mail

  1. Focus on online buyers efficiently using direct mail, it creates an excellent one-two punch through email.

Effective online marketers will inform you that among the best methods to make the most of online sales and traffic is through the use of direct mail, which targets consumers and lures them to the internet. Email is wonderful – especially when you have got opt-in addresses. In case you do not have them or you wish to ensure that you reach all of the customers who are on your list, the ideal method to achieve this is through direct mail, which is one of the services offered by Unlimited Printing & Signs. Experienced marketers are well aware that you need to target your consumers through a strong blend of conventional and web-based online marketing. Contemporary postcards can assist you in targeting online shoppers and attract more of them to your site.

Consider Regular Seasons

  1. Do not just market your company before the holiday season – be certain to get a share of the sales after the holidays.

Take a tip from the experts – the sales after the holiday season are extremely popular, may it be individuals exchanging gifts that they don’t like or need or spending the cash they received during the holidays. Being able to reach your clients after the holidays using well time mail can assist you in liquidating the last of your inventory for the end of the year or begin your preparations for the next year through your New Year’s promotional campaigns. Consider direct mail as a practical investment technique – you do not wish to be trying to time the market.

Be sure that your promotions are consistent before and after the holiday season to make sure that you are always on the mind of your clients every time they are ready to make a purchase. Ask the help of professionals from Unlimited Printing & Signs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

Direct Mail Myrtle Beach

Successful Direct Mail Campaign Tips For Real Estate Agents

November 7, 2018
, , direct mail

E-mail marketing may be the cheapest and fastest alternative to convey messages today. But when it comes to advertising, direct mail campaign is still best especially for real estate agents. However, most real estate agents would just go for e-mail marketing rather than a direct mail campaign.

But did you know that e-mail marketing costs more and is less effective than it direct mail counterpart? This is why:

  • Leasing an e-mail list lawfully might be tough (e-mail activity is governed by the CAN-SPAM Act).
  • Sending bulk undesirable e-mail is technically not against the law. Nevertheless, lots of people dislike it. It might likewise get you disallowed by your web service company.
  • Premium e-mail lists – the type that would generate reactions – might be pricey. And these e-mails are typically not related to a real physical address – so they are not geographically unique to your place.

Advantages of Direct Mail Marketing

The benefits of direct-mail advertising consist of things like:

  • having the capability to concentrate on a particular place – which is necessary for an organization constantly handling locations.
  • Another vital benefit of a direct-mail advertising nowadays is that the area is less busy – lower number of associates sending direct-mail advertising you will have a chance to in the mailbox.

This is why direct-mail advertising marketing, with the competence of Unlimited Printing & Signs, might be the best tool that can be utilized by real estate agents.

Four Successful Direct Mail Campaign Tips

  1. Always stay connected.

Despite what your goal is, whether to create leads, to transform leads into potential customers, or to leave an impression to your future customers and those inside your circle of impact, you need to constantly exist – sending only one mail will not suffice and will not generate the response you want.

Keep in mind that:

  • Only 2% of sales are produced upon the 1st contact
  • Only 3% of sales are produced upon 2nd contact
  • 5% of sales are created upon the 3rd contact and just 10% of sales are created on the 4th contact
  • So 80% of sales are produced on the 5th to 12th contact
  1. Focus.

It is very important to understand that you need to focus your mailer to a specific audience utilizing a targeted subscriber list. That is if you wish to be successful in the real estate business.

By utilizing a leased subscriber list, you might lease from a list of homes found in a particular ZIP code or possibly in a particular radius near your workplace. Promote yourself and let them understand that you are their “the area professional.” You will see a boost in your reaction rate. You can also lease from an absentee owner list, which is described as the non-owner occupied list. Ask the support of Unlimited Printing & Signs if you wish to send postcards to every homeowner who may wish to sell

  1. Check, Assess, Repeat.

When it comes to direct mail advertising, testing is a must. Examining different components in the mailer, various sort of mailers, and a number of lists can help you in enhancing the response rate that your mail yields.

So what does increasing your response rate imply?

To start with, you require to come up with the most educated guess possible about the finest kind of mailer, deal, in addition to the Call To Action (CTA). Real estate representatives who made themselves the “area specialist” had a great deal of success with our flyer self-mailer, which they utilized as a newsletter. All the others who are looking to promote their services as being a listing representative to all absentee owners succeeded, thanks to our appealing graphics and big postcard. Evaluate out different headings, images, CTAs, and deals. Discover how those changes impact your response rate.

  1. Make the most out of Quick Response (QR) codes.

You may believe that it is paradoxical to prevent one innovation, which in this case is the e-mail while embracing another one, which is the QR code. Nevertheless, this part-mobile, part-direct tool can provide you a lot more and it is simply not a marketing pattern. If they are scanned utilizing a Smartphone, QR codes will reveal a text, and after that bring the user to a specific site, and even call a specific telephone number. It is rather basic to include a QR code on your mailer. All you require to do is utilize a web-based QR code generator, produce a sensational mailer style, and after that continue doing the exact same actions that you usually do when it concerns publishing your style to a web2mail provider.

The real estate market is crowded in Myrtle Beach. Stand out from the crowd with direct mail and the help of the experts at Unlimited Printing & Signs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com/

Banner Myrtle Beach

Seven Large Banner Design Tips and How To Make It Work

October 30, 2018
, , , Signs and Banners

When it concerns establishing and producing a banner for your business or service, there are numerous elements that you need to think of. Likewise, if you’re fairly experienced in other types of a print design (e.g. sticker label or pamphlet design etc), there are a number of aspects of a great banner design that most designers forget but are important to the success of your banner.

Unlike other print media products, banners must be quickly easy to read and understand from a safe range. This is why there are numerous elements of the design procedure that ought to be highlighted to make this work.

  1. Banner Positioning

The very first thing you require to take into account prior to any style is where to put your banner. You may believe that it is the other way around. However, understanding where to put your banner puts a significant impact on the choice of color scheme (or maybe the entire design) to be utilized for your banner. Ideally, the color style of your banner should be exceptionally different in contrast to its positioning.

  1. Utilize big text

According to Unlimited Printing & Signs, there is something that you need to bear in mind concerning banners (that differs from great deals of different other marketing items such as sales brochures in addition to brochures). In a lot of cases, the function is to stick out from the rest. This is why you need to make sure that any sort of product produced on your banner is made up in a huge readable message. Your banner will be put at a range which implies that individuals will read it from afar.

  1. Utilize a strong and easy to understand typeface

As much as you need to consider the size of the typeface to utilize in your banner, the font design and weight likewise play a huge function in getting your message to your customers. Different typefaces are offered and it might be appealing to utilize as numerous typefaces as you like, however, consider your readers. Frequently, lively sans-serif typefaces will definitely be more reasonable compared to serif typefaces yet this policy is not truly uncompromising.

  1. Offer an uncomplicated message

Another vital thing to note is to keep the message or copy as short as possible. Numerous reliable banners are truly basic when it comes to the genuine message. Why?

The problem here is to get in touch with your readers in as little time as possible. When making your banner, make the effort to examine your copy and remove what is not required.

  1. Consist of just needed information

Much like in composing your message, include only what is essential when it pertains to important information. You need to think of your goal and what you wish to accomplish.

To do this, think of what you wish to attain with your banner. Do you simply wish to raise brand name awareness? Or are you looking for to notify consumers relating to a specific product/service or component of your business? If you’re merely intending to improve trademark name awareness with your banner, then all you require to put is your logo design and brand.

6. High-quality images and images are a should

The primary function of a banner is to stand apart which you need to do whatever it requires to bring in customers. Now that you have the best message, font style, and font style size, it is time to think of utilizing top quality images or images. Premium images likewise develop a higher effect just like any significant copy or message.

  1. Constantly keep your trademark in mind

Lastly, it is important to bear in mind that although all the elements mentioned in this summary will undoubtedly help your banner to stand apart, you require to keep your brand in mind throughout the entire design process. Even if a specific shade might be the brightest, it does not constantly recommend it requires to be utilized in your banner design if it does not balance your existing trademark name.

Banners just end up being reliable when you integrate the following information discussed above. In addition, an efficient brand is likewise depending on your company printer.

Make the mindful effort to constantly pick a trusted partner like Unlimited Printing & Signs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com/

Sales Brochure North Myrtle Beach

13 Powerful Tips To Improve Your Sales Brochures’ Efficiency

October 25, 2018
, , Brochure printing

How can you improve the efficiency of your sales brochures? How do you create content that will encourage your target customers to read and respond to your brochures and flyers? To help you deal with these concerns, here are 13 design and copywriting tips to make the sales literature you hand out to your customers more effectively.

If you are planning to make a flyer or sales brochure with the help of Unlimited Printing & Signs to boost your business or to promote a brand new product or service, you may be thinking how you can elicit a good response. After all, making and sending sales brochures implies that you will be spending a significant amount of cash. Apart from that, the cost is not the only thing you have to concern yourself with. Each literary piece you hand out will leave an impression on your prospective customers. Leave a bad impression, and you will have higher chances of turning customers away and losing sales. So, is there anything you can do to guarantee the success of your next sales brochure or flyer?

  1. Know Your Customer

Before spending time planning a sales brochure with Unlimited Printing & Signs, you need to know and understand your clients. Ask yourself why should they buy your products? What benefits can they get? What problems will your product or service solve for them? You need to know the answers to these crucial questions. Speak with your salespeople. Ask your clients. Use their responses to help you in deciding which advantages to highlight in your brochure.

  1. Prepare your brochure for AIDA

AIDA means Attention, Interest, Desire, and Action. It simply means that an effective sales brochure will get the attention of the reader, encourage him or her to read further, increase the desire to buy the service or product, entice them to make a certain action using powerful call to actions like call and schedule an appointment, buy now, return a postcard, or visit our website.

  1. Avoid placing a photo of your building on the sales brochure’s cover

It is understandable to be very proud of your building and with the growth of your company. However, your clients do not really care how big your building is and how proud you are of your company. What they want to know is if your products can meet their needs. Avoid wasting space that you can use to market your products or services and persuade your clients to purchase now.

  1. Use photos that are important to your client

Your clients want to see the product that you are selling or photos of what it has to offer, or emotions that they will feel when they use the product or service. So, you need to make sure that these images are not only clear but also professional looking.

  1. Sell, do not tell

Your existing and potential clients are not really interested in your products or your company. Their main priorities are themselves and maybe their own businesses. To grab their attention, your brochure has to concentrate on the advantages they will enjoy by getting your product or service.

Think it over. How many men and women purchase a smartphone just for the purpose of carrying it around all day, or perhaps because they will actually use it as a phone? They purchase them to keep in touch with others, keep updated about various events, share details with written words, photos, to get answers to queries quickly, and in some instances, just to show off that they’ve got the latest and coolest gadget. Because of all these, manufacturers and service providers make sure that their smartphones are fully functional, works well when taking photos, and so on.

  1. Your headlines and graphics must be relevant to your audience

The typical reader needs 5 seconds or less to look at the cover of a sales brochure and judge if they want to read it or not. If the headline or graphics featured on your brochure’s cover are dull, only a few recipients will take the time to open it.

  1. Use headlines inside your brochure that highlight the benefits

When you have enticed the recipient to open your sales brochure, what they will do next is skim the headlines inside. Use these headlines to keep them interested so they will read through your copy.

  1. Use bullet points to highlight the primary features of your offered product or service

Clients and entrepreneurs alike are always pressed for time and have several advertisements competing for their attention. Therefore they have a tendency to read through copy quickly. Bullet points will help them focus on what you offer and direct them towards the action that you want them to make next.

  1. Concentrate on readability

Avoid making it hard for people to read your brochure. For example, do not use a gray type on a white background or a dark type on a dark background. You should also avoid creating pages that are filled with small text. What you can do is break up blocks of text with headlines or by using white space.

  1. Inform them what they should do after reading the copy

Once you interest your reader in the product or service that you are promoting, the next step is to inform them how they can get it. Do not assume that they are going to search for your phone number and call you or perhaps go to your website. Unless you let them know what they should do, there’s a possibility that they will make the wrong one – like calling a different vendor or service provider rather than you.

  1. Given a good explanation why they should act now

Your efforts of getting the attention, building interest, and desire of your customer will all go to waste if you fail to urge your reader to act now and forget to give them a reason why they should do so. The client will proceed to the next thing that attracts their attention and forget that your company existed. A few of the more typical offers to get your potential clients to purchase now are special discounts that can only be used before a certain date, a free gift if you buy before a certain date, and rebates if you purchase before a specific date. Others that do not involve giveaways or discounts are reminders to purchase now due to limited supplies, or perhaps because the prices will be increasing.

  1. Make it simple to respond

Make sure that your business name, phone number as well as your website link can be located easily in your flyer or sales brochure. Don’t forget to add links to your social media accounts like Facebook, LinkedIn, Google+, Pinterest, and Twitter. You should also consider including a QR code that will take your customers to a page where they can find your product or signup for your newsletter.

  1. Eliminate the risk

When you have developed the desire to get your customers to buy what you are selling, you may still lose the sale in case the client has issues about buying from you. So be sure to add in a money back guarantee to relieve your customer’s fear.

Contact Unlimited Printing & Signs when you are ready to create your sales brochure. We can help you with the design and printing of an effective sales brochure.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com/

signs and banner

Five Ways Signs and Banners Can Impact Your Business

October 23, 2018
, , Signs and Banners

The most powerful marketing media that local business can utilize is banners as well as signs. Undoubtedly, it should not be the core of your marketing, but it could be efficient as a corresponding marketing tool that will make your brand a household name. If you’re wondering how signs and banners could help your business, here are five ways to get you started.

How Signs and Banners Help impact Your Business

Increases The Number of People Who Go To Your Business

Signs and banners are really effective devices for generating some foot traffic to your business. As an example, if you are having an open house, there is nothing more effective than putting up a sign in front of the house. This way, people who happen to be passing by and want to look at houses will head on straight to the open house. Signs and banners are also effective when it comes to inviting people for a meeting or workshop. It helps people to become aware of what you are promoting.

An Effective Tool To Improve Sales

Signs and banners are also effective tools if you wish to boost your sales and increase your earnings. You may have spent countless dollars on radio, print and television advertisement but still do not get the results you desire, you may be missing out on appropriate signs and banners.

Company Branding

Aside from signboards, and other media outlets, banners are the next ideal means when it involves efficient branding and getting exposure for your business. When you put out enough banners and signage, people will begin to take notice of your business and service.

Research suggests that it takes between 7 and also 20 direct exposures to the exact same advertising message before people cab really take interest in your business. In fact, the best way to do it is to produce and strategically place a minimum of 10 large banners within a 2-5 mile radius so people will keep seeing the banners. This unconsciously reminds them of your presence as a business.

Could Function as a Short-term Signage

If you’re planning to create permanent signage for your service, but have no resources yet, you can simply use your signs and banners temporarily. This is especially important for brick and motor businesses to enable your customers to find you easily.

Can Be used For Clearance Sales and Promos

When it comes to letting people know about upcoming clearance sale and promos is through large signs and banners. What you can do is print out numerous signs and banners describing your special deals as well as inventory-clearance sale. Do this plus provide some enticing offers to make it really effective and attract a lot of customers.

A lot of local business owners and companies generally undervalue how signs and banners could widely influence their company income. But when used effectively and efficiently, North Myrtle Beach signs and banners could really help improve your sales performance.

Need a sign or a specific banner for your business? Give Unlimited Printing & Signs a call and let us know how we can help you.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

direct mail

Tips For A Successful Print Marketing Campaign

October 16, 2018
, , direct mail

Being aware of the fact that print marketing can be your most powerful marketing weapon is different from actually getting successful results from your print marketing campaign. To help make sure that you have a profitable and successful direct mail postcard marketing campaign, here are some tips that you can follow.

The first thing you need to do is determine your campaign’s goal. These include knowing what you want to achieve and how do you want to gauge the success of your print marketing campaign. You need to set your campaign milestones. For instance, you can set your target response rate at 5% and your return on investment at 180%.

The next thing that you have to do is to determine your target audience according to demographic data, which includes:

–    Age

–    Income

–    Gender

–    Hobbies

–    Geographic location

–    Shopping habits

Once that is done, you have the option to either rent or buy a mailing list that is composed of customers who meet your set demographic criteria. You may also use your in-house list. Keep in mind that your whole campaign will depend on you convincing these prospects to help you reach your goal.

You may even consider creating a special offer for a limited time period that promotes a great deal, which your customers really want. After that, you should make your sales copy and be sure it has a bold headline, a list of advantages, as well as a strong call to action. You need to integrate a tracking system like a coupon code or a coupon. Don’t hesitate to seek out the help professionals like Ultimate Printing & Signs to make sure that your copy is perfect.

In terms of the design, you also need to create one that will be attention-grabbing. Your copy should not only be noticeable but also be able to encourage prospective clients to take the next step of the buying process.

The next step involves the paper that you will use for your print materials. Ultimate Printing & Signs always recommend for postcards to be printed on a top quality paper stock. Prospects included on your mailing list will appreciate the print material more if they can see that it is well prepared.

You also need to track all of your responses as well as the sales so you will know your return on investment. After that, what you need to do is to compare your goals and your actual ROI. If the results of the campaign have met or even exceeded your goal then you can safely say that it was a successful one provided that it will provide similar results if your print materials are sent to a similar mailing list.

You should also have a control postcard, which you know is effective. You can use this to make minor changes and test varying conditions against it to determine if there are ways for you to improve the performance of your campaign. Always remember that a direct mail marketing strategy like this is not just simple but also highly effective when done properly. If you are eyeing long-term then you need to send several direct mailers at regular intervals.

Keep in mind that there are other ways for you to benefit from print marketing apart from direct mail. What is important here is for you to be able to get the correct message to the appropriate target market at the perfect time.

If you want to achieve all these, then you should turn to print marketing instead of all the other marketing channels out there. Ultimate Printing & Signs is more than happy to help you achieve your goals.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/

brochure printing

Boost Your Profits Using Brochures

October 14, 2018
, , Brochure printing

Any businesses, regardless of what sector they are in, need to have an effective advertising strategy in place if they wish to be successful. There are different kinds of marketing techniques and one of the most famous ones is the use of brochure. This kind of marketing piece is known not only to be effective at promoting a brand, product, or service as well as encouraging consumers to make a buying decision even when faced with stiff competition.

For instance, a company owner who has tough rivals in the market and wants to boost profits can tweak his marketing strategy to meet his or her customer’s needs. Some great ideas include offering special discounts or freebies to existing and potential clients. How can you do this? One good medium is a brochure. You can hire Ultimate Printing & Signs to help you in printing a well-designed brochure which outlines everything that you have to offer and why they should prefer your business. Don’t forget to have your coupon or discount codes printed on the brochure as well.

Companies involved in the hospitality sector can benefit greatly from using brochures especially since they have lots of competition. In order for them to draw in more customers, most businesses in this segment opt for North Myrtle Beach brochure printing from the likes of Ultimate Printing & Signs as a way for them to get their services across to their potential clients. They can use the brochure to outline all the advantages that their services or products have to offer and include their business details like email, phone numbers, as well as websites.

Brochures are also effective and affordable advertising pieces. With today’s technological advancements, you may even request for printing services online. Also, brochure printing is no longer exclusive to big companies because they used to be very expensive. Today, startup companies and small-scale businesses can benefit from brochure advertising with the help of a reliable printing company like Unlimited Printing & Signs. They offer budget-friendly printing services.

Businesses need customers. Without them, no company will be able to survive. If you want to retain loyal customers and keep attracting new ones, be sure to create a brochure that will match your customer’s aspirations. Keep in mind that they have varying tastes and preferences so be sure your brochure designs have a universal appeal. It should be a look that should show how professional you are. It must also be firm enough to gain the confidence of their clients. If you opt to use brochures for your next advertising campaigns, be sure to find ways to get your materials to your target market. It must have all the details about your company and your offered product or service if you wish to improve your business viability and profitability.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/

print marketing

A Guide To Effective Print Marketing Concepts For Your Business

October 9, 2018
, , Marketing

Most people think that the digital age has killed the print industry. Well, they are wrong. Despite what people believe, print marketing is here to stay because these printed marketing products are concrete expressions of a company’s brand name. They also continue to be important parts of any type of effective small company advertising strategy.

The Advantages Of Print Over The Years

Printing is a lot more inexpensive these days than in the past, which implies your advertising and marketing spending plan becomes less expensive as well. Today, you could get an affordable two-sided business card printed on high-grade paper, eye-catching signage, as well as effective marketing products for your brand awareness campaigns.

Furthermore, business printers, such as Ultimate Printing & Signs, can also provide graphic design layout which makes it easier to create professional images even with a small budget.

Your Guide To Effective Offline Marketing

Below are a few suggestions on how you can maximize your print materials to help boost your business

  1. Business Cards and Loyalty Cards

These little pieces of paper truly create an impact where clients could request a couple to show to good friends, as well as you companies could hand them out at expositions, conferences and other special events.

Did you know that pocket-friendly loyalty cards are cost-efficient rewards that attract repeat business as well as develop followers? To encourage customers to follow your brand, why not give an item of clothing or product to customers who completed a card or provide a free service.

For an added appeal, go with a layered or shiny stock paper, or make your calling card work as a loyalty card as well.

  1. Posters & Banners

Large-format graphics attract attention and lets you display items or reveal a special deal or promo. When using oversized layout printing, use full-color posters that can easily be seen.

  1. Sales Brochures & Flyers

Even in this technological era, these print materials are still significant when it comes to marketing and promotions. Sales brochures and leaflets provide vital means to let your consumers know about your products and services and your contact details, too.

You can attach these products to your direct-mail marketing campaigns to your potential clients or existing customers. While you are working on it, you can also add some testimonials or the link to your social media sites or website.

  1. Direct-mail Advertising

Research revealed that about 79 percent of customers review or check advertising and marketing mail and to their surprise, find that direct-mail marketing is easier compared to surfing the web. Additionally, experts say that this form or print marketing is seven times more reliable compared to online advertising.

  1. Postcards

Place your logo on a card to advertise events or specials to clients, or as thank-you cards for clients to remember you. If you have a fantastic photo or visuals– a historical shop or a special item– produce photo postcards for clients to bring as keepsakes or to send out to buddies.

  1. Branded Promotional Products

Utilize your logo design purposefully on promotional marketing products by choosing items that are practical and useful to your clients like phone chargers or USB drive. Unconsciously, this will have a huge effect as customers will likely remember your brand name.

Even if you constantly use social media sites and your websites for your marketing and promotions, there will still be a constant demand for printed marketing products. This is why it is important for your printed marketing products to be eye-catching, well-designed and has well-written content.

The experienced staff at Ultimate Printing & Signs is available to help you with all your print and promotional needs. We are here to help you grow your business.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

Business Signs and Banners

5 Colorful Ways Banners and Signs Promote Your Business

June 24, 2016
, , , Signs and Banners

” Hey, Take a Look! Check This Out!” It’s exactly what every effective outdoor banner or sign ought to state, and it’s what makes signs and banners among the easiest, most instant and most cost-effective types of marketing.

However with signs posted all over — and all of them calling for the attention of prospective customers — how do you make sure your sign or banner gets the notice it deserves?

Make them bigger

Make them memorable

Make them stand out from the crowd.

Make Your Business Signs and Banners Stand Out

Communicate your message using various-size banners both inside and outdoors, backlit box display screens, and posters. Ponder these concepts making a strong showing with signs:

Announce your grand opening— or other special occasion. Hang a large, tough outside banner above your storefront to get the interest of possible clients who are passing by. Banners give you lively, complete color and last as much as 6 months. Get them laminated to last approximately a year.

Make the inside of your business exciting with long lasting indoor banners. Full-color interior signs and banners can relay unique offers or pricing. Indoor signs come in a range of sizes, including custom-made, and last as much as six months. Show them using a range of display stands, such as two-sided for 360-degree visibility or retractables.

Use posters to promote new services, products or special deals. Engage audiences at tradeshows, Meetup networking events or Chamber of Commerce events. Use high-quality, large-scale posters in windows and doors.

Produce excitement at trade convention. Decision-makers state that exhibitions rank as purchasers’ top choice for finding buying information. Rise to the top of their list with a memorable full-color display utilizing posters and banners.

Take your signs with you. Do you own a home improvement business, house cleaning or lawn-care? To create interest in your services, position a stiff yard sign in front of your project. Select from several products, from corrugated plastic to metal. They work fantastic for all kinds of home services. Add a magnetic sign to the door of your vehicle.

Tips on producing signs that stand out

  • Make your banners and signs easy to glance and read to passing traffic. Use contrasting colors and large letter fonts.
  • Plainly display your products services, and make sure your contact details shows up.
  • Usage graphics, color and lettering that in shape your brand.
  • Simplify your message.
  • Choose products that will last as long as you require the sign or banner.
  • Check your work prior to printing the end product.
  • Put signs in high-traffic locations.

Get the assistance you want

Visit UPS Printing, Marketing and Design to produce your signs and banners. Our printing specialists will help you make a strong impression and enhance your brand’s image. They can likewise assist you select the ideal material for the best application– not to mention the ideal colors and font styles making an impact.

Dale Rieser
Printing, Marketing & Design
North Myrtle Beach, SC 29582
843-273-5290
http://www.upsprinting.com/

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