Being aware of the fact that print marketing can be your most powerful marketing weapon is different from actually getting successful results from your print marketing campaign. To help make sure that you have a profitable and successful direct mail postcard marketing campaign, here are some tips that you can follow.
The first thing you need to do is determine your campaign’s goal. These include knowing what you want to achieve and how do you want to gauge the success of your print marketing campaign. You need to set your campaign milestones. For instance, you can set your target response rate at 5% and your return on investment at 180%.
The next thing that you have to do is to determine your target audience according to demographic data, which includes:
– Age
– Income
– Gender
– Hobbies
– Geographic location
– Shopping habits
Once that is done, you have the option to either rent or buy a mailing list that is composed of customers who meet your set demographic criteria. You may also use your in-house list. Keep in mind that your whole campaign will depend on you convincing these prospects to help you reach your goal.
You may even consider creating a special offer for a limited time period that promotes a great deal, which your customers really want. After that, you should make your sales copy and be sure it has a bold headline, a list of advantages, as well as a strong call to action. You need to integrate a tracking system like a coupon code or a coupon. Don’t hesitate to seek out the help professionals like Ultimate Printing & Signs to make sure that your copy is perfect.
In terms of the design, you also need to create one that will be attention-grabbing. Your copy should not only be noticeable but also be able to encourage prospective clients to take the next step of the buying process.
The next step involves the paper that you will use for your print materials. Ultimate Printing & Signs always recommend for postcards to be printed on a top quality paper stock. Prospects included on your mailing list will appreciate the print material more if they can see that it is well prepared.
You also need to track all of your responses as well as the sales so you will know your return on investment. After that, what you need to do is to compare your goals and your actual ROI. If the results of the campaign have met or even exceeded your goal then you can safely say that it was a successful one provided that it will provide similar results if your print materials are sent to a similar mailing list.
You should also have a control postcard, which you know is effective. You can use this to make minor changes and test varying conditions against it to determine if there are ways for you to improve the performance of your campaign. Always remember that a direct mail marketing strategy like this is not just simple but also highly effective when done properly. If you are eyeing long-term then you need to send several direct mailers at regular intervals.
Keep in mind that there are other ways for you to benefit from print marketing apart from direct mail. What is important here is for you to be able to get the correct message to the appropriate target market at the perfect time.
If you want to achieve all these, then you should turn to print marketing instead of all the other marketing channels out there. Ultimate Printing & Signs is more than happy to help you achieve your goals.
Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC 29582
843-273-5290
www.upsprinting.com/