In some cases, the ideal way to defeat your competitors is to avoid playing their game. A lot of us know about Billy Beane’s and the Oakland A’s story, albeit just a brief overview: Billy Beane, A’s general manager, was trying to operate a major league baseball team despite having only a modest budget. Knowing that he just could not remain competitive making use of the well-known methods of building a team, Beane used an unusual method of statistical assessment, and managed to come up with a competitive group with overlooked, but talented participants. Because of his one of a kind technique, the A’s made it to the playoffs in four consecutive years. This is where direct mail comes into play.

Small business proprietors must deal with their marketing as though they’re the Oakland A’s. You simply can’t spend and even squander cash on direct mail North Myrtle Beach campaigns using methods that are being used by big company, so here are five tips to help you make the most out of direct mail spending budget and boost your return on investment.

Perform a (Minor) Test Run: You have unquestionably worked very hard on developing your direct mail material. And you need to be happy with it, yet chances are it’s far from perfect. This is exactly why tests are so important. Needless to say, you may not be ready to spend the money for delivering an experimental batch to all those who are on your mailing list. As an alternative, send the postcard to a small percentage of your list and evaluate the responses. Monitor the number of calls you get, and attempt to get some useful suggestions from those individuals who follow through. You may also take this chance to divide the test two distinct designs to determine which is best suited.

Set Objectives: The most obvious objective for a direct mail marketing campaign would be to get more business. However you must take your strategic preparation a couple of steps further to help make your campaign successful. Set objectives you wish to reach for the

• response rate
• new customer rate
• return on investment
• all the other metrics you need.

These targets will prove useful if you are working on your test campaign. If you are not reaching these figures on your test, you should definitely make some modifications.

Make Good First Impressions: Picture that you are a door-to-door salesperson. You have around 5 seconds to obtain the attention of a homeowner. That is one opening line which makes a real difference between making a sale and seeing the door get slammed in your face. Your envelope or the outer packaging serve as the opening line of your direct mail campaigns. Using tailor-made envelopes that has a brilliant line or interesting photo, rather than the typical #10 envelopes could make a huge difference between having your materials read and opened and being thrown away in the trash.

Add a Call to Action: With regards to making your very own piece, in some cases you cannot see the forest for the trees. It might appear apparent to you that the receiver must do something, however, you have to be specific when making your postcard. Inform the receiver precisely what they need to be doing. Be it “Visit our Website” “Act Now before the promo code expires” or ” contact us today”, a highly effective call to action is a crucial part of direct mail marketing.

Mail to the correct List: If you are delivering this direct mail piece to everybody who has ever set foot in your shop or signed up on your website, you are throwing away cash. Segmentation is extremely important, and delivering your direct mail item to the correct target audience could enhance ROI by reducing your spend. Give some thought to who your direct mail material will entice the most, then eliminate anyone from the mailing list that does not match that buyer persona.

Keep in mind, as a small business operator, you do not have money or time to throw away like large firms. However, these 5 strategies can assist you in defeating them at their very own game!

The Unlimited Printing and Signs can help you save time and money with your direct mail piece. Stop by today to discuss your specific marketing ideas and let us help you make the impression your business needs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

Being aware of the fact that print marketing can be your most powerful marketing weapon is different from actually getting successful results from your print marketing campaign. To help make sure that you have a profitable and successful direct mail postcard marketing campaign, here are some tips that you can follow.

The first thing you need to do is determine your campaign’s goal. These include knowing what you want to achieve and how do you want to gauge the success of your print marketing campaign. You need to set your campaign milestones. For instance, you can set your target response rate at 5% and your return on investment at 180%.

The next thing that you have to do is to determine your target audience according to demographic data, which includes:

–    Age

–    Income

–    Gender

–    Hobbies

–    Geographic location

–    Shopping habits

Once that is done, you have the option to either rent or buy a mailing list that is composed of customers who meet your set demographic criteria. You may also use your in-house list. Keep in mind that your whole campaign will depend on you convincing these prospects to help you reach your goal.

You may even consider creating a special offer for a limited time period that promotes a great deal, which your customers really want. After that, you should make your sales copy and be sure it has a bold headline, a list of advantages, as well as a strong call to action. You need to integrate a tracking system like a coupon code or a coupon. Don’t hesitate to seek out the help professionals like Ultimate Printing & Signs to make sure that your copy is perfect.

In terms of the design, you also need to create one that will be attention-grabbing. Your copy should not only be noticeable but also be able to encourage prospective clients to take the next step of the buying process.

The next step involves the paper that you will use for your print materials. Ultimate Printing & Signs always recommend for postcards to be printed on a top quality paper stock. Prospects included on your mailing list will appreciate the print material more if they can see that it is well prepared.

You also need to track all of your responses as well as the sales so you will know your return on investment. After that, what you need to do is to compare your goals and your actual ROI. If the results of the campaign have met or even exceeded your goal then you can safely say that it was a successful one provided that it will provide similar results if your print materials are sent to a similar mailing list.

You should also have a control postcard, which you know is effective. You can use this to make minor changes and test varying conditions against it to determine if there are ways for you to improve the performance of your campaign. Always remember that a direct mail marketing strategy like this is not just simple but also highly effective when done properly. If you are eyeing long-term then you need to send several direct mailers at regular intervals.

Keep in mind that there are other ways for you to benefit from print marketing apart from direct mail. What is important here is for you to be able to get the correct message to the appropriate target market at the perfect time.

If you want to achieve all these, then you should turn to print marketing instead of all the other marketing channels out there. Ultimate Printing & Signs is more than happy to help you achieve your goals.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com/