Reasons Why Small Businesses Need To Use Flyers – Part 2

November 28, 2018
, , Business Printing

If you plan to use flyers to promote your business, you better know how to do it right. You need your flyers created the right way. So, get in touch with Unlimited Printing & Signs.  We can print the flyers or use our copy service.

Usually, flyers create a first impression and this is something that you must never get wrong. Cut down the likelihood that your flyer will be ignored by thinking about these important tips.

Set Your Priorities

According to Unlimited Printing & Signs, a common flyer will be anything from A7 to A4. The size will commonly be based on its purpose. Even if you use the biggest one, you will never have enough space for you to tell your whole story or to showcase all of your products. Apart from that, your readers will not have any time to read all of them.

If you want to create an effective flyer, you need to choose important points to present. Do you with o promote a new product? Or perhaps showcase a special discount? Regardless of what your key message is, be sure to provide it a little space and respect, of course. Your flyer is going to be a lot easier to digest when your customer can easily see what you want them to say.

Keep It Simple

The design of your flyer and not the message should be simple. Doing this is vital to success. If you cannot hire the assistance of a designer, here are some tips you can follow:

  1. Use full color when printing
  2. Use two fonts at most
  3. Use proper alignment
  4. Split text into headings and body
  5. Make sure it is simple to read

Never overcomplicate your design by using too much text and photos. Your flyer will be clean to look and easy to understand. Plus your target customers will be able to take in whatever message you are trying to convey.  This especially holds true it you are utilizing the copy services at Unlimited Printing & Signs.

Put In Some Effort

Once you have selected your key messages and if you have designed an effective and simple flyer, be sure not to ruin all these during production. Do not use faded, cheap, and photocopied flyers. They are going to say a lot of things regarding the attitude and quality of your business. But this does not mean that you have to use the fancy papers or overly complicated printing effects. What this implies is that you should not cut corners and produce affordable flyers. Make sure that you are giving your message some justice. Also, don’t forget to shop around and work with the best and most reliable printing services like Unlimited Printing & Signs.

Discuss Something Relevant

Your prospects can easily forget that your company exists. But with North Myrtle Beach flyers made by Unlimited Printing & Signs, they will not be able to easily dismiss its contents. Using flyers will for promoting special offers will give you two primary advantages. First, you will get to encourage your prospects to connect with your business and provide you with a tool to measure the success of your flyers.

Make Your Presence Known In The Right Places

You will benefit from the use of flyers provided that it is distributed properly. You should always take into consideration your target market like what they read, their shopping behavior, and where they live. Your flyer won’t just present themselves in front of your clients without you doing anything. You need to be creative, determine the best distribution strategy, and keep in mind that you need to get your target market to notice you.

Link It Back To Your Business

If you are using flyers, your primary goal is to have an effect. This may not always be in terms of sales. It can always be more enquiries, more social media fans, and more website traffic. You can measure the impact of your flyer by making sure that your flyer will link your customer back to your business. Don’t forget to feature your contact details, social handles, and your website address.

Unlimited Printing & Signs can help you reach your audience this holiday season with flyers that are digitally printed or by using our high quality copy services.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

North Myrtle Beach Flyers

Reasons Why Small Businesses Need To Use Flyers – Part 1

November 26, 2018
, , Marketing

If you wish to widen your customer base, you need to let your market know that your business exists. Let’s take it that you already have a website, or perhaps an active Facebook page, or a physical store. But did you know that there are consumers who do not notice things that they cannot see directly?

The attention span of human beings has become shorter than ever. Given that, you need to work even harder if you want your business to be noticed and of course, understood. Using various channels, different approaches, and a combination of modern and traditional marketing practices will improve your visibility, which is a good thing.

In any promotional tool, you decide to use, your target audience is of utmost importance. Attracting offline clients and give your business a huge boost and provide you with a competitive edge. They can assist you in covering the basis that a lot of businesses these days tend to ignore.

North Myrtle Beach flyers have been used for different reasons ranging from making announcements regarding the arrival of a new business to promoting special offers. They are considered to be an adaptable, succinct, and common way of communicating with consumers.

The question now is – are flyers effective? The answer is yes. BUT, you need to do it right and with the help of a top notch printing company like Unlimited Printing & Signs. Marketing received on emails can easily be deleted without them being opened while social feed algorithms can easily dilute your target audience and a slow internet connection can boost the rate of your site bounce. But if you add print media into the equation, you can easily say that it is not affected by any of these, which makes it an effective method that businesses can use to their benefit.

Think about your online activity today. Ask yourself, have you scrolled past a lot of promotions without giving them much thought? Most likely. Now think about the last time you got a flyer. Did you immediately throw it without reading what it was all about? Probably not. Several studies have explored our patience concerning print and online media. Most of them reported that we read less on screen and more on paper. When you are promoting your business, you want your target audience to be as attentive as they can be. So, what better way to get this done by using print media?

Flyers do not have to be expensive. By utilizing the copy services at Unlimited Printing and Design you can get the word out about special holiday sales, promotions or a customer appreciation day.

In a hurry? Stop by Unlimited Printing and Signs and have your flyers produced in no time with our expert copying services.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

Marketing

5 Ways To Improve Your Holiday Marketing

November 8, 2018
, , Marketing

MarketingThe holidays are just around the corner and that means we are about to face the busiest buying season throughout the year. This time of the year is a “make or break” for several companies, which also needs to have a strong showing in the fourth quarter. What campaigns and marketing initiatives have you launched to ensure a successful end of your for your company? If you want to have a successful holiday season, here are five important tips that you should know.

Begin Marketing Now

  1. Begin your North Myrtle Beach marketing efforts now so you can acquire early holiday business at a time when you still have little competition.

Traditional thinking believes that consumers start their holiday shopping after Thanksgiving. This may have been applicable a few years back, but things have changed following the online shopping revolution. According to research, online spending begins to increase as soon as early October and numerous large-scale retail chains are kick starting their sales well before Thanksgiving in order to compensate. One thing holds true here: consumers are all set to spend before the month of November. With countless companies still sticking to the old-fashioned way of thinking and waiting around for “Black Friday” to kick off their promotional campaigns, advertising early (offline and online) offers your company countless untapped opportunities.

Mail Early and Regularly

  1. Mail early and regularly so you can give your consumers all the chances they need to make a purchase.

While your rivals are waiting, you can begin marketing by sending out your mail now before the mail stream begins to be filled with your competitor’s marketing materials. Making sure that your clients get your mail early with the help of Unlimited Printing & Signs, you can send them similar materials multiple times over the coming months, which means they will have lots of time to make a purchase from your company. The typical mistake on this part is waiting around to see the performance of the first mailer or attempting to time its peak. Considering that the production, as well as delivery times, stretch throughout the busy holiday season, you will not have any time left to spare to respond. You need to plan accordingly and ensure your promotional campaigns are set in advance to make certain all your mailers are distributed.

Sell on the Internet

  1. Do not be afraid to take on aggressive marketing for your customers on the web.

It is common knowledge that online shopping has grown immensely these past few years and it is expected to continue to grow. About $175 billion was spent by online shoppers in 2007. In the year 2012, online shopping was projected to go beyond $335 billion, according to Forrester. In addition, online shoppers were less affected by the economic slowdown compared to general consumers. Considering the present economic climate, you should not disregard this money making channel. With amazing deals such a free shipping, low rates, or perhaps the value-added solutions like gift wrapping, transforming online sales is way easier during this season.

Boost Online Sales Through Direct Mail

  1. Focus on online buyers efficiently using direct mail, it creates an excellent one-two punch through email.

Effective online marketers will inform you that among the best methods to make the most of online sales and traffic is through the use of direct mail, which targets consumers and lures them to the internet. Email is wonderful – especially when you have got opt-in addresses. In case you do not have them or you wish to ensure that you reach all of the customers who are on your list, the ideal method to achieve this is through direct mail, which is one of the services offered by Unlimited Printing & Signs. Experienced marketers are well aware that you need to target your consumers through a strong blend of conventional and web-based online marketing. Contemporary postcards can assist you in targeting online shoppers and attract more of them to your site.

Consider Regular Seasons

  1. Do not just market your company before the holiday season – be certain to get a share of the sales after the holidays.

Take a tip from the experts – the sales after the holiday season are extremely popular, may it be individuals exchanging gifts that they don’t like or need or spending the cash they received during the holidays. Being able to reach your clients after the holidays using well time mail can assist you in liquidating the last of your inventory for the end of the year or begin your preparations for the next year through your New Year’s promotional campaigns. Consider direct mail as a practical investment technique – you do not wish to be trying to time the market.

Be sure that your promotions are consistent before and after the holiday season to make sure that you are always on the mind of your clients every time they are ready to make a purchase. Ask the help of professionals from Unlimited Printing & Signs.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

signs and banner

Five Ways Signs and Banners Can Impact Your Business

October 23, 2018
, , Signs and Banners

The most powerful marketing media that local business can utilize is banners as well as signs. Undoubtedly, it should not be the core of your marketing, but it could be efficient as a corresponding marketing tool that will make your brand a household name. If you’re wondering how signs and banners could help your business, here are five ways to get you started.

How Signs and Banners Help impact Your Business

Increases The Number of People Who Go To Your Business

Signs and banners are really effective devices for generating some foot traffic to your business. As an example, if you are having an open house, there is nothing more effective than putting up a sign in front of the house. This way, people who happen to be passing by and want to look at houses will head on straight to the open house. Signs and banners are also effective when it comes to inviting people for a meeting or workshop. It helps people to become aware of what you are promoting.

An Effective Tool To Improve Sales

Signs and banners are also effective tools if you wish to boost your sales and increase your earnings. You may have spent countless dollars on radio, print and television advertisement but still do not get the results you desire, you may be missing out on appropriate signs and banners.

Company Branding

Aside from signboards, and other media outlets, banners are the next ideal means when it involves efficient branding and getting exposure for your business. When you put out enough banners and signage, people will begin to take notice of your business and service.

Research suggests that it takes between 7 and also 20 direct exposures to the exact same advertising message before people cab really take interest in your business. In fact, the best way to do it is to produce and strategically place a minimum of 10 large banners within a 2-5 mile radius so people will keep seeing the banners. This unconsciously reminds them of your presence as a business.

Could Function as a Short-term Signage

If you’re planning to create permanent signage for your service, but have no resources yet, you can simply use your signs and banners temporarily. This is especially important for brick and motor businesses to enable your customers to find you easily.

Can Be used For Clearance Sales and Promos

When it comes to letting people know about upcoming clearance sale and promos is through large signs and banners. What you can do is print out numerous signs and banners describing your special deals as well as inventory-clearance sale. Do this plus provide some enticing offers to make it really effective and attract a lot of customers.

A lot of local business owners and companies generally undervalue how signs and banners could widely influence their company income. But when used effectively and efficiently, North Myrtle Beach signs and banners could really help improve your sales performance.

Need a sign or a specific banner for your business? Give Unlimited Printing & Signs a call and let us know how we can help you.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
www.upsprinting.com

print marketing

A Guide To Effective Print Marketing Concepts For Your Business

October 9, 2018
, , Marketing

Most people think that the digital age has killed the print industry. Well, they are wrong. Despite what people believe, print marketing is here to stay because these printed marketing products are concrete expressions of a company’s brand name. They also continue to be important parts of any type of effective small company advertising strategy.

The Advantages Of Print Over The Years

Printing is a lot more inexpensive these days than in the past, which implies your advertising and marketing spending plan becomes less expensive as well. Today, you could get an affordable two-sided business card printed on high-grade paper, eye-catching signage, as well as effective marketing products for your brand awareness campaigns.

Furthermore, business printers, such as Ultimate Printing & Signs, can also provide graphic design layout which makes it easier to create professional images even with a small budget.

Your Guide To Effective Offline Marketing

Below are a few suggestions on how you can maximize your print materials to help boost your business

  1. Business Cards and Loyalty Cards

These little pieces of paper truly create an impact where clients could request a couple to show to good friends, as well as you companies could hand them out at expositions, conferences and other special events.

Did you know that pocket-friendly loyalty cards are cost-efficient rewards that attract repeat business as well as develop followers? To encourage customers to follow your brand, why not give an item of clothing or product to customers who completed a card or provide a free service.

For an added appeal, go with a layered or shiny stock paper, or make your calling card work as a loyalty card as well.

  1. Posters & Banners

Large-format graphics attract attention and lets you display items or reveal a special deal or promo. When using oversized layout printing, use full-color posters that can easily be seen.

  1. Sales Brochures & Flyers

Even in this technological era, these print materials are still significant when it comes to marketing and promotions. Sales brochures and leaflets provide vital means to let your consumers know about your products and services and your contact details, too.

You can attach these products to your direct-mail marketing campaigns to your potential clients or existing customers. While you are working on it, you can also add some testimonials or the link to your social media sites or website.

  1. Direct-mail Advertising

Research revealed that about 79 percent of customers review or check advertising and marketing mail and to their surprise, find that direct-mail marketing is easier compared to surfing the web. Additionally, experts say that this form or print marketing is seven times more reliable compared to online advertising.

  1. Postcards

Place your logo on a card to advertise events or specials to clients, or as thank-you cards for clients to remember you. If you have a fantastic photo or visuals– a historical shop or a special item– produce photo postcards for clients to bring as keepsakes or to send out to buddies.

  1. Branded Promotional Products

Utilize your logo design purposefully on promotional marketing products by choosing items that are practical and useful to your clients like phone chargers or USB drive. Unconsciously, this will have a huge effect as customers will likely remember your brand name.

Even if you constantly use social media sites and your websites for your marketing and promotions, there will still be a constant demand for printed marketing products. This is why it is important for your printed marketing products to be eye-catching, well-designed and has well-written content.

The experienced staff at Ultimate Printing & Signs is available to help you with all your print and promotional needs. We are here to help you grow your business.

Unlimited Printing & Signs
2408 Madison Drive Suite 101
North Myrtle Beach, SC  29582
843-273-5290
https://www.upsprinting.com

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