Now that you know what goes into the planning process prior to a trade show (part 1), it is time to work your way during the event itself. While there are several important things to consider during a trade event, staffing your trade booth with experienced individuals is essential. However, the real work comes in getting your guests and visitors engaged in your products or services. This is whe...

If you are one of the many business owners who want to try new ways to promote your products or services, then this is for you. In this two-part article, further exploration on what goes inside-- before, during and after-- a trade show will be discussed. Did you know that participating in a trade show is an effective way to market your business and brand name? Unlike other advertising and ma...

Commercial printing companies have been providing their services in the United States for many decades. Prior to the Internet, this was the primary way by which direct advertising would be possible. These companies would have large printing presses, capable of producing thousands of pieces of mail that could be sent out to market your products and services. Even though online advertising is popula...

Are you planning to launch a direct mail campaign in 2020? There are a few factors you need to consider to make sure your campaign pays off. To start with, you have to research your target audience and know the average response rates. You also have to determine the appropriate balance between digital marketing and mail for your needs. Given all these, you have to refer to direct main statistics...

The printing industry continues to evolve and grow at a very fast pace thanks to the technological advances as well as print business watching out for trends and customer needs. The Printing Industries of America said that by the end of 2019, the print sector will notice an increase of 2% in revenues. Even with the rising trend of going paperless and the boost in e-books as well as other digita...

A properly designed sign strategy can instantly and successfully communicate the professionalism of your business and the overall purpose of your product or service. It conveys to prospective customers who you are, where you are and exactly what you do. Automobile signs are one of the most cost-efficient advertising tools available to portray the brand of your business. With good graphic design...

You are well aware that your clients love free gifts. However, do you ever get a feeling that you are giving things away without getting anything in return? A lot of people feel this way, not just you. Countless marketers and entrepreneurs have no clue why sending out free gifts draw in significant traffic yet still generate few sales. You need to understand that giving away something free of char...

In terms of advertising as well as marketing collateral, the conventional business does not need to do its own in-house printing. Instead, a third party printing service needs to be used. However, when it comes to abilities, outside printing services can perform pretty much everything, from minor to large format printing to creating and designing graphics and tradeshow cubicles. If you want your o...

In today’s digital era, more businesses are turning to mobile connectivity instead of the usual paper and flyer method. But did you know that a flyer is still a cost-effective and very reliable method to catch your potentials customer’s attention in this crowded and busy market? You may wonder how this is achieved. Well, here are some strategies from professional designers that help make your flye...